Monday, August 16, 2010

Balenciaga-Today!

Balenciaga today

Balanciaga is always in the fashion news.Surely Balenciaga created latest fashion trends as they call Balenciaga as a legendary in fashion industry. The idea of fashion in Balenciaga fetched very high price later. He changed the direction of fashion styles in ladies fashion. He proved himself as an un destroyable fashion designer!Let me tell you about the the current scenario.


Balenciaga is in the midst of fashion world   In 1986, Jacques Bogart S.A. acquired the rights to Balenciaga, and opened a new ready-to-wear line, Le Dix. The first collection was designed by Michel Goma in October 1987, who remained at the house for the next five years to mixed reviews. He was replaced in 1992 with Dutch designer Josephus Thimister who began the restoration of Balenciaga to an elite, high-fashion status. During Thimister's term, a young Nicolas Ghesquière would join as a license designer, and eventually promoted to head designer in 1997.
Balenciaga is now owned by the Gucci Group (part of PPR), and its womenswear and menswear is headed by Nicolas Ghesquière. Ghesquière, like Balenciaga, is a self-taught designer, and apprenticed to Jean-Paul Gaultier and Agnes B. The hip, fresh interpretation of Balenciaga classics, such as the semifitted jacket and the sack dress, caught the attention of the media as well as such celebrities as Madonna and Sinéad O'Connor.
There was some conflict within the house of Balenciaga on Nicolas Ghesquiere's designs. The Gucci group said that if Balenciaga didn't become profitable within the year 2007, they would replace him. Ghesquière's F/W 2005 line showed that the house was not only profitable, but also attracted a number of celebrity customers including editor-in-chief at Vogue, Anna Wintour.
The house of Balenciaga designed the dresses worn by Jennifer Connelly and Nicole Kidman to the 2006 Academy Awards, as well as the wedding gown Kidman wore for her recent marriage to Keith Urban. Kylie Minogue also wore a Balenciaga dress for her "Slow" and "Red Blooded Woman" music videos and for her concert tour.
Today the brand is most famous for its line of motorcycle-inspired handbags, especially the famous "Lariat." Balenciaga has four exclusive boutiques in the United States. One Balenciaga store is located on 22nd St in New York, NY. A second store is located in Los Angeles, CA on Melrose Avenue. Recently, a third store opened at the famous shopping center South Coast Plaza, in Costa Mesa, CA. This store is 1,200 square feet (110 m2) and includes coffin-like inset displays. The New York and Los Angeles boutiques carry both men's and women's ready-to-wear, while the South Coast Plaza boutique carries only women's clothing. The most recent store, located in Las Vegas inside Caesers Palace, carries only accessories.
Balenciaga's Fall/Winter 2007 show has wowed Teen Voque editor-in-chief Amy Astley so much that an entire recent spread in the magazine, titled "Global Studies" and shot in Beijing, was influenced by it. The line included skinny jodhpurs, tight, fitted blazers, beaded embellished scarves and other multicultural mixes.
Balenciaga is also very well known for creating avant-garde structural pieces, straddling the edge of fashion and forecasting the future of women's ready-to-wear fashion.

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