Thursday, September 23, 2010

Bliss Blass A Pioneer In Fashion and Style Ideas

The determination that Bill Blass had, was corner stone for his expansion of his expire. Bills started his career in fashion world in 1946. He bought the company Maurice Rentner Ltd., which he had joined in 1959, and renamed it Bill Blass Limited. Then his expansion had no boundary. Next three decades he ruled the fashion industry in swim wear, furs, luggage, perfume and chocolate. His company grew by leaps and bounds by 1998, claiming $700 million a year
Usually fashion designers designs will be too high to wear in daily life. But Bliss’s designs were wearable. Bliss hit the dart, understood the necessity and needs of working class of America, and gave it what it wanted. In a time when other designers were designing clothes which were known more for being a work of art, Blass was designing clothing which even everyday women could wear day or night.   He made carved a special place for sports wears, gave them a stylish and clean look. Probably till the date Bliss understood his clients better than others.          
Blass was hired by Ford Company to give the exclusive look. Then consequently he was associated with Emilio Pucci, Hubert de Givenchy, and Cartier. Each year as the fashion changes the colors, fashion style and fashion designs were updated.  A truly unique feature of this model, and the 1980 through 1983 Mark series Blass models, was a "carriage roof" giving a convertible top look to the cars. After 1983, the Blass edition became just a unique color option with rear quarter window model designations and a few features that were options on the standard model.
He died of throat cancer. Just 6 days after completing his memoir. Blass was a perfect connoisseur of century in fashion and style.


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