Soon Calvin’s creations became household name in the world of fashion and style. Klein expanded into men and women, CK sportswear for men and women, and CK jeans. Along with this, he also took interest in coats, accessories, intimate apparel, hosiery, swimwear, eye wear, furs, socks, and fragrances, Of all these denim jeans and fragrances built a huge fan following. In 1997,Calvin Klein’s jeans reached half a million dollars.
Calvin Klein wholly depended on advertisement, as he believed that was the only tool to success. Somehow he was in news always, whether it was right or for wrong causes. Hollywood biggies heartily agreed to advertise his creations.
Calvin got the name who would love to be in the controversy always. His ads featured were also quite provocative for the teenagers. Calvin canceled these ads when he became household name. Obsession, Eternity, and Escape, were well known fragrances of Calvin Klein. They saw huge success internationally. In the meantime he had to answer the biggies like The President of USA!
Calvin’s fashion philosophy differs from others as he goes for extreme simplicity. He uses neutral colors for his creations. Time magazine named Klein one of the twenty-five most influential Americans in 1996.
Calvin Klein won the most prestigious award for three times. He was the youngest recipient of that award. In 1982, 1983, and 1986 he also captured the Council of Fashion Designers of America Award. In addition Klein built a financially strong company with the continued advice and help of partner Barry Schwartz, who guided the company through tough financial times in the late 1980s. Few designers have rivaled his worldwide empire.
Author-Geeta Rao
Calvin Klein wholly depended on advertisement, as he believed that was the only tool to success. Somehow he was in news always, whether it was right or for wrong causes. Hollywood biggies heartily agreed to advertise his creations.
Calvin got the name who would love to be in the controversy always. His ads featured were also quite provocative for the teenagers. Calvin canceled these ads when he became household name. Obsession, Eternity, and Escape, were well known fragrances of Calvin Klein. They saw huge success internationally. In the meantime he had to answer the biggies like The President of USA!
Calvin’s fashion philosophy differs from others as he goes for extreme simplicity. He uses neutral colors for his creations. Time magazine named Klein one of the twenty-five most influential Americans in 1996.
Calvin Klein won the most prestigious award for three times. He was the youngest recipient of that award. In 1982, 1983, and 1986 he also captured the Council of Fashion Designers of America Award. In addition Klein built a financially strong company with the continued advice and help of partner Barry Schwartz, who guided the company through tough financial times in the late 1980s. Few designers have rivaled his worldwide empire.
Author-Geeta Rao
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