Thursday, July 22, 2010

Badgley Mischka-Fashion Feast


In July 1991 Vogue 's Dodie Kazanjian looked to six designers (including Bill Blass, Donna Karan, and Michael Kors) for the perfect "little black dress," and found it at Badgley Mischka. Her fashion designs gained name and fame.Her idea of fashion is out of the world.
Frances Lear, writing in Lear's (September 1991), also chose a Badgley Mischka wool jersey as the magazine's "Relevant Dress," calling it "reminiscent of other seminal dresses, yet perfectly contemporary…as comfortable as your own skin." Such is the unerring sense of ease and balance in Badgley Mischka designs—they create something expertly vital without superfluidity or trendiness.Fashion apparelsare just attractive. Fashion catwalks are held.
Lilly Daché, the great stylemaker of the 1950s once said, "real fashion begins with simplicity," and Badgley and Mischka employ this manda te, creating clothing that is not only beautifully made but beautiful to wear. By the end of the 20th century the designing duo dominated the eveningwear market, and had begun to make their mark on the bridalwear. Introduced in 1996, their gowns won raves from critics, stores, and brides-to-be.
In addition to eveningwear and bridal gowns, Badgley Mischka wanted to carve a niche in hip streetwear as well. While critics and celebrities crammed the runway for their opulently beaded gowns, many had little interest for the designers' more casual creations. Yet by 2000 their "tough chic" separates in colorful leather with chunky belts and bikerish cool garnered notice. Women's Wear Daily (20 September 2000) enthused, "Mark Badgley and James Mischka have lightened their touch considerably…. Hemlines rose, shapes got sportier and…though the overall effect was more buoyant, their signature sophistication remained. And it was nowhere more apparent than in the white leather-wrapped miniskirt worn with a gold knit t-shirt…and the flirty gold-accented halter dress—all of which fit to perfection."
Another milestone for the designers was opening their first store, in Beverly Hills, in fall 2000. The stylish Rodeo Drive boutique featured all of their signature creations, including their new footwear collection, launched the year before. The designers had plans for additional stores in New York and Florida, and had been negotiating a licensing agreement for a signature fragrance as well. And as if several starlets wearing their wares for the Academy Awards wasn't enough, Badgley and Mischka were awarded the Marymount Designer of the Year award from Marymount University in May 2001.

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