Tuesday, May 4, 2010

Calvin Klein

Calvin Klein was born on 19 November 1942 in New York, USA. He is a second fiddle to none in the fashion industry.He had a burning passion for fashion designing right from his younger days.He studies fshion design atManhattan's Fashion Institute of Technology.
Klein despertely wanted to have his own establishment.So he started a company 1968in partnering with Barry Schwartz a close friend for a longer time.He thought unless he owns a company there is no freedom of thought!Instantly introduced hid ideas on designs.
Bonwit Teller,visited his store. Impressed by his fashion ideas,he bought $50,000 worth of merchandise for the store.This was a step towards success!Glossy magazines started showcasing his creations on the cover page.The he introduced his jeans a classic trademark jeans till today!This became instant hit!Their cut and controvercial advertisement having Brooke Shields were selling like hot cakes.Every week he sold much more than what he had expected.
In the nineties the CK label was launched by Calvin.That was for the middle market client,again this also became a hit.
Some how Calvin was caught in the advertisement controversy and he was forced to withdraw his ads.
When we see today every one longing for Calvin Klein,I remember this sentence'Fire in the belly keeps you full of life.'

bye

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